{HERMèS' SUCCESS HAS BEEN DRIVEN BY SCARCITY

While many deluxe brands drive exposure through social networks advertising and marketing, star collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products haven't altered a lot in decades; it does not have TikTok, and doesn't offer celebs totally fr